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Illustration for the EggShell custom sticker e-commerce project

technology · Buying guide

Custom website, WordPress or a site builder for your Hong Kong business?

Published by Lyfar Studio, which offers services covered in this guide.

Last reviewed: .

You can pay for a custom-designed WordPress site. You can also put a CMS behind a custom application. “Custom or WordPress?” leaves out the decisions that will affect your working week.

  • Choose around what customers need to do and what your team needs to edit.
  • Check the difficult integration before committing to a platform.
  • Include maintenance and a future move in the decision.

I use Wix as a concrete hosted-builder example. Other builders have different features and export rules, so check the documentation for the one you are considering.

Three starting points

Swipe across the table to compare all columns.

ApproachA useful starting briefWhat you need to settle
Custom build with an appropriate CMSA product configurator, directory or workflow with business-specific rulesEditing tools, code ownership, infrastructure and who maintains the custom behaviour
WordPressA content-led business site that needs publishing tools and an extensible CMSTheme and plugin choices, hosting, updates and the editor’s day-to-day experience
Hosted site builderA site whose requirements fit the platform’s supported pages and featuresPlan limits, integrations, recurring costs and what you can take with you if you leave

These are starting briefs, not technical ceilings. WordPress supports themes, plugins and custom content types, so you can commission substantial custom work on top of it. WordPress features .

Begin with one awkward requirement

For EggShell , I built a storefront where a customer chooses sticker shape, size and quantity, uploads artwork and receives a calculated price. The scope included a pricing module and the connection between files, orders and checkout.

That example gives you a useful test for your own brief. Write down the rule an ordinary template doesn’t settle. Ask the developer to show how their proposed platform handles it before you approve the full design.

A custom build becomes a reasonable option when you can identify the work you need to control and the team that will maintain it. “We want something unique” is less useful than an example input and the correct result. You can commission a distinctive visual design on several technical platforms.

I like building custom systems. That preference doesn’t make a custom system the right purchase for a small business that needs a few editable pages and an enquiry form.

Use WordPress when publishing is central

WordPress includes publishing tools, revisions and user management. Developers can extend it with plugins and custom themes. Those features make it worth assessing when your team needs to publish and revise content as part of its work. WordPress’s feature documentation .

Ask to see the proposed editor with your content in it. Add a new service, replace an image and change a menu item. The name of the CMS doesn’t tell you how carefully someone has configured that experience.

Put maintenance in the quote. WordPress’s own documentation advises keeping plugins updated and taking a current backup before an update. Agree who performs that work and checks the result. Managing WordPress plugins .

You can then compare the proposal with a custom CMS-based site on the same terms: the editing work you need, the features you use and the person responsible after launch.

Use a hosted builder when its boundaries fit

For a site that fits a builder’s supported features, you can choose to accept the platform’s operating model. Check those boundaries before adding custom work around them.

Wix, for example, states that a Wix site needs its servers and services to operate, so you cannot move the working site to an unrelated host. You can keep your domain with another provider. That’s a specific trade-off to understand before buying, rather than a reason to reject the product. Wix hosting and export rules .

You are choosing the fitted kitchen and the building it sits in. Ask what happens if you need a room the floor plan doesn’t include. Demonstrate your hardest integration before spending money on the finishing details.

Put the Hong Kong details into the test

If you need English and Traditional Chinese, test the complete journey in both languages. Wix lists both among its supported multilingual languages, but it also documents elements and apps with translation limits. Check the actual features your site will use. Supported languages , translatable content .

For any platform, check forms, confirmation messages and the editing process. For a shop, test the currency, payment and delivery arrangements you intend to offer. Ask who supplies and approves the translated content.

Then compare complete proposals: build work, recurring fees, maintenance and the cost of the next likely change. Leave out hypothetical features you have no plan to use.

Once you have a brief, the Hong Kong website-development shortlist gives you providers to assess against it.

You can review Lyfar’s technology work before starting that conversation. If you have an unusual requirement, send the example that a standard page doesn’t cover . I’ll help you decide what needs custom work and what an existing platform can handle.

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