Is video production a marketing?

There’s no doubt that video is a powerful marketing tool. In fact, including video in your marketing strategy is more important than ever before. But what many businesses don’t realize is that video production and marketing are two very different skillsets.

Video Production

Video production is all about the creative and technical aspects of making a video. This includes things like storyboarding, filming, editing, and graphics.

Video Marketing

On the other hand, marketing videos are all about strategy. This involves understanding your audience, crafting a message that resonates with them, and figuring out the best way to distribute your videos.


So why is it so important to differentiate between these two areas? Well, if you want your video marketing efforts to be successful, youneed to approach them with a clear strategy in mind. Otherwise, you’ll just be producing videos for the sake of it, without any real purpose or direction.

To sum it up, video production is the creative process of making a video, while marketing videos is all about planning and executing a strategy that will reach your target audience. By understanding the difference between these two areas, you can create videos that achieve your business goals.

Lyfar Studio Logo
Entrepreneur with big professional experience in E-Marketing and IT, running his own video production house in Hong Kong.
April 7, 2022

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