When it comes to crafting your visual social marketing strategy video, think through the purpose and execution of your video.
Having an idea for your video is only a small part of the process.
To build a video plan, follow these steps:
1. Goal
Figure out what you want your video to achieve. Whether you’re looking to increase brand awareness, drive conversions or simply engage with your audience, start by understanding your objectives.
2. Target audience
Determine your target audience.
Once you know what you want your video to achieve, you need to figure out who you’re trying to reach.
Knowing your target audience will help determine the tone and style of your video.
3. Planning and storyboard
Create a storyboard or treatment.
Once you know your target audience and objectives, it’s time to start planning the content of your video.
A storyboard or treatment can help you visualize the flow of your video and ensure that all the necessary elements are included.
4. Production and post production
Shoot and edit your video.
With your storyboard or treatment in hand, it’s time to start shooting! Be sure to capture high-quality footage and edit it together into a finished product.
5. Publishing
Distribute your video.
After you’ve created a great video, it’s time to distribute it across your social media channels.
By sharing your video with your target audience, you can achieve the results you desire.
