Skip to main content

How do I plan a video?

When it comes to crafting your visual social marketing strategy video, think through the purpose and execution of your video.

Having an idea for your video is only a small part of the process.

To build a video plan, follow these steps:

1. Goal

Figure out what you want your video to achieve. Whether you’re looking to increase brand awareness, drive conversions or simply engage with your audience, start by understanding your objectives.

2. Target audience

Determine your target audience.

Once you know what you want your video to achieve, you need to figure out who you’re trying to reach.

Knowing your target audience will help determine the tone and style of your video.

3. Planning and storyboard

Create a storyboard or treatment.

Once you know your target audience and objectives, it’s time to start planning the content of your video.

A storyboard or treatment can help you visualize the flow of your video and ensure that all the necessary elements are included.

4. Production and post production

Shoot and edit your video.

With your storyboard or treatment in hand, it’s time to start shooting! Be sure to capture high-quality footage and edit it together into a finished product.

5. Publishing

Distribute your video.

After you’ve created a great video, it’s time to distribute it across your social media channels.

By sharing your video with your target audience, you can achieve the results you desire.

Lyfar Studio Logo
Entrepreneur with big professional experience in E-Marketing and IT, running his own video production house in Hong Kong.
April 1, 2022

Latest from The Blog

The Importance of Video Production Services

Video production services are an essential tool for businesses looking to effectively market their products and services. Whether you are a small business looking to create a web video or a large c…

The Early Days of Video Production in Hong Kong

Video production in Hong Kong has a rich history dating back to the early days of the film industry. In the 1930s and 1940s, Hong Kong was home to a thriving film industry, producing both Cantonese…

Introduction to Video Production for Small Businesses

As a small business owner, you may have considered using video as a marketing tool but have been unsure of where to start. Video production can seem daunting and expensive, but it doesn’t have to b…

Ready to start with your Video Production?