Corporate video production makes part of my video services for any company in Hong Kong and Asia Pacific. It is a term that defines video communication for internal and external corporate messaging. Unlike traditional videos, corporate videos aim to reach a specific target audience.
You do not need to have a degree in marketing to learn the nitty-gritty of video production. Simple basics learned well can help you with three stages of any video project – planning the pre production, filming at production and post production.
It is extremely important to have the production basics for the corporate videos as they are mainly used for official purposes.
Unknown Facts about Video Production
If you are getting into videography, you probably need to learn so many things. You can learn the basics from Asia Pacific and Hong Kong Video Production company or look for a well-known video production agency. As you grow in these companies, you will learn a few facts along the way.
Pre Production and Post-Production take Longer than Filming
In many cases, filming looks like the most important part of video production. However, the truth is that there is more work undertaken in editing and planning—so much time spent doing these two.
Directors, visual artists, and professionals come together and share their ideas on proper production before proceeding to press the record button. If you know that the corporate videos will take so much time to release, you can always have a word with your video production agency to ensure that post-production is given enough time and attention.
Multiple Camera Angles Produce the Best B-roll
B-roll filming in any video production, casual or corporate, is an important aspect. It allows videographers access to more material than they already have to produce high-quality videos. Producers can have filming sets where they can use multiple cameras. You can produce multiple films at the same time.
Each Shot can be as Short as Four Seconds
Professional videos can be four seconds long if using the right equipment and facing the right angles. Clients are often looking for professionalism, and if their videos are meant for marketing purposes, they need to be short and precise.
Audience love short videos. Very long videos tend to be repetitive in most cases. Videos produced in Hong Kong are always following this trend of brevity.
Live Videos Receive More Engagement
Live videos are timely. Your target audience tends to resonate and engage more with them. When filming a live corporate video, you can expect engagements from your audience. You may receive questions in regards to what it is you are shooting. While not all video production companies have the right tools for this activity, professional experience is necessary.
Any video project should be exciting if you intend to have more followers on your brand. Boring videos lose traction, and as a result, you lose clients.
Important Corporate Video Production Elements
Use Video to Build Brand Awareness
Important questions to have answered in your video include who, where, what, why, and when. Your video is an opportunity for you to show what you do best as an organization. It is a chance for you to market yourself. Be creative. Excite your audience. Find strong connections with popular content creators who can assist your video go viral and gaining traction.
Have a Purpose
Different corporate videos serve different purposes. International clients may want videos that communicate a different plan regarding their brand, which may be different from what a local client would want. Hong Kong has some of the most talented video marketing agencies. The agencies understand visual media, video project and their video production services are well-suited for any corporate videos.
You are probably working on a project and want to capture some important information on the video. If you are working with a specific videographer or industry professional, share a concept with them on what you want to be included. Content creation requires uniqueness for you to beat the competition. Any industry professionals contracted by you should understand the concept of content creation.
Appeal to Emotions
The emotions concept has been mentioned repeatedly, which can only bring it out as very important. You must emotionally connect with your potential clients to tell your brand story. This gives them a desire to want to know about what you have to offer. They will want to journey with you until the end.
Do not just focus on the production of the videos. Appeal to your potential clients on why your brand is the best for them. Share a link to your portfolio where they can later access what you do. Are you an award winning company? Let them know how you got there.
Combine Powerful Visual Elements
A successful marketing campaign is not just about the one corporate video you produce. Research has confirmed that people remember what they hear more than what they see. The video combines both audio and visual concepts. Learn the process of creating quality videos and how to combine these two aspects to communicate your story.
Video production Hong Kong companies are well versed with corporate videos needs. They can be creative and bring out your services in a way that resonates with your target audience. A Hong Kong Fixer is one who can incorporate animation as a form of entertainment in your videos.
An event production house also has the basics similar to a video production house. Your corporate videos will spell out uniqueness.
Challenges of Corporate Video Production
Not having an objective
Limited expertise in corporate video production hinders you from making quality videos. Having an objective means knowing the right technology tools to use, the audiences you want to reach and the budget you intend to use.
Not planning prior
You are setting yourself up for failure by working on such important videos during the last minute. You may deliver a film or video having missed out on the most important bits. You end up missing out on the message that your audience should get. Get a contact of a producer who can assist you if you lack the concept to create great videos.
Creating videos does not have to be such a tough job. Have an outline or a concept that is well laid out so you can get spectacular results. Wow, your clients and let them know why they should choose your brand.
You can work with video producers and you can contract to do a great job for you and your brand. Work with a video production team that gets all the important details of what you want in your video. If you must go the extra mile, focus on hiring a team of creative multimedia solutions.