Projects and insights in creative production, technology, and AI.
Michael Schindhelm spent 30 years in Soviet labs, opera houses, and Hong Kong's West Kowloon. His thesis: the future belongs to augmented polymaths who embrace friction, not efficiency.
Three tools. Obsidian, an AI coding agent, one instruction file. Your AI knows your entire business before you type a word. No uploads, no cloud, no re-explaining.
Sergei Minaev / MINAEV LIVE
Nine researchers. Fiber optics, radiobiology, aerospace, agriculture. One room at HKU. Here's what happened when we combined their expertise with AI agents.
Three days shooting one of Russia's most influential writers and media figures for his history channel. And why this one was personal.
Lyfar Studio
Why most companies are building the wrong thing when they say 'we need AI.'
I used six books from screenwriting, advertising, and business to rewrite one About page. They all said the same thing.
Internal
How I built an iOS app, research pipeline, and deployment system across 14 markets. Solo.
Why the best creative work comes from choices nobody validated beforehand.
Touch Grass
Swarm Network
Personal project
A full Spotify clone with AI-generated cover versions. Nirvana sings XXXTENTACION. MF DOOM covers Joan Jett. Janis Joplin does Ol' Dirty Bastard. Built for a friend's birthday in two days.
CWB Hong Kong
EggShell
Personal Infrastructure
Gweilo
Dead Poets Bar
Chanel
Prototype
Balenciaga
Marie-France Van Damme
Swire Hotels
Sauce Lifestyle
10 Design
Various
Puppy Pocket
Hypebeast
Dining Concepts
Boiler Room
Ermano Lelli
Lagoon Master
Restoring Mums
Vasco / Newwave